Easter 2025 - It’s not just about eggs! £2bn+ spend projected

Last year, Easter eggcitement is credited with boosting consumer spring spending to £2bn.

Easter Sunday falls late this year, on 20th April in 2025, meaning a longer lead-up and time to build momentum and secure sales.
The extended season offers retailers more time to maximise sales, not just with confectionery sales but also with seasonal-specific lines that will encourage impulse purchase.

You would expect food – specifically chocolate – to be the most gifted product at Easter and TGI research shows that a third of those who buy for Easter buy such products as presents. An estimated 80–90 million Easter eggs are sold annually in the UK!

However, considerable proportions of Easter gift buyers claim to buy flowers/plants, toys, clothes and drinks – showing there are plenty of opportunities to engage consumers around Easter with a range of gift ideas beyond Easter eggs.Research by finder.com showed that 7 in 10 consumers purchased gifts for Easter in 2024 and Brits spent over £2 billion on Easter 2024, with an average spend of £53 each.

TGI reveals that 28% of adults in Britain claim to have bought gifts for Easter in the past 12 months – 14.9 million adults – more than for the likes of Valentine’s Day, Fathers’ Day or anniversaries, although far below the 72% who claim to buy gifts at Christmas.

Increasingly, Easter seems to have also become a time for celebration with family and friends;  more than 4 in 5 Brits (84%) planned to celebrate Easter in 2024, which is around 44.5 million people. This figure is up from 3 in 4 Brits (74%) who planned to celebrate the holiday in 2023 and also more than those who planned to celebrate in 2022 (75%). An increase in spending on seasonal foods and items to decorate the home are all part of Easter celebrations these days. So the retail opportunity presented continues to grow.

For many retailers, Easter is likely to bring  an increase in cash transactions, as consumers continue to budget with cash  and pay for smaller impulse purchases with cash, as cost of living issues continue to prevail.

Nor is Easter just about spending on chocolate eggs and gifts. 
Many consumers take advantage of the public holidays to travel or go for days out – all the more likely this year with Easter in late April when we hope  the weather will be at least pleasant!

So, if you have cash and coin delivery and collections scheduled with Loomis it’s a good idea to have a little review to ensure you’re prepared for the uplift in spending. 

And, if you’re not already a Loomis SafePoint customer, take a look at the range of smart safes designed to make cash management safe and seamless. The SafePoint Compact is a particular favourite of small to medium size retailers and venue - fits snugly under a counter and takes care of cash counting, note validation, reconciliation and so much more. See https://uk.loomis.com/solutions/safepoint

Sources: 
https://www.finder.com/uk/banking/easter-spending-statistics
https://www.hancocks.co.uk/blog/prepare-early-and-grow-sales-for-easter-2025